Competitiveness management in conditions of uncertainty and risk as an element of the economic security management mechanism of the enterprise

Abstract

The purpose of the study was to identify directions of reorientation of the strategic goals of the economic security management mechanism for the needs of strategic management of the enterprise in the conditions of digitalization. The methods of scientific research were: monographic method of researching specialized literature, methods of analysis, synthesis, graphic method for concretization and visualization of author's data, generalization method for forming conclusions and formalizing recommendations. As a result of the research, the author's definition of strategic management of an enterprise under the influence of a crisis was proposed, the intersection of the benchmarks of strategic management of economic security and strategic management at the enterprise level was specified, the goals of strategic management of an enterprise under the influence of a crisis in the conditions of digitalization were outlined, and new characteristics of enterprise management strategies that were formed after the beginning of business entities in digital and information environments.

In the conclusions, it is proposed to consider the strategic management of an enterprise under the influence of a crisis as a set of management decisions aimed at long-term planning, organization, implementation and control of its activities in order to achieve such functional results that correspond to the goals, objectives and guidelines of its general strategy, however, they require additional efforts to obtain them through manifestations of crisis phenomena. The goals of strategic management of the enterprise under the influence of the crisis in the conditions of digitalization include: the goal of overcoming the crisis and restoring economic stability, including through the mechanism of using digital tools, the goal of stabilizing financial and economic indicators and establishing realistic strategic guidelines for further development in the digital environment, the goal of gaining competitive advantages and leadership in the chosen market niche in the digital space, the goal of achieving and maintaining a high level of economic security (including under working time in the digital environment).