HR engineering of cosmetic industry enterprises in Ukraine in the context of the formation of a digital economy: features and industry specifics

Abstract

The purpose of the article is to substantiate the theoretical and practical foundations of HR-engineering for cosmetic industry enterprises, taking into account their sectoral affiliation in Ukraine and the impact of digitalization processes. Methods. The study uses general scientific and special methods, in particular: systems approach — for analyzing HR-engineering at cosmetic industry enterprises as a component of engineering, HR-engineering as a management system; structural-functional analysis — to determine the components of regulatory functions, the specifics of formation and implementation of personnel competencies in various segments of the cosmetic industry; comparative analysis — to identify sectoral differences in HR-engineering in manufacturing, trade, and the provision of services in cosmetology; generalization method — for the formulation of practical recommendations. Results. It is determined that HR-engineering in the cosmetic industry acquires the features of an inter-sectoral integrated system that combines the requirements of various types of economic activity (manufacturing, trade, services, medical practice). The necessity of unifying personnel competency models is justified, taking into account digital skills, regulatory requirements, and quality standards. It is established that the key features of HR-engineering are: digitalization of HR processes, development of interdisciplinary competencies, formation of cluster interaction models (education – business – medicine – manufacturing), as well as adaptation of personnel policy to dynamic changes in the labor market. It is proven that sectoral specificity manifests itself in the differentiation of regulatory influence and requirements for personnel depending on the business segment (chemical production, service activities, medical services). Conclusions. HR-engineering of cosmetic industry enterprises in Ukraine in the conditions of the digital economy acts as a strategic tool for increasing the competitiveness and innovativeness of enterprise activities. Its effectiveness is ensured through the integration of digital technologies, standardization of competencies, and the development of inter-sectoral interaction. Prospects for further research are the development of models for the digital transformation of HR systems adapted to the conditions of the Ukrainian labor market.