Formation of an investment strategy in crisis situations to ensuring the innovation and security potential of the enterprise

Abstract

The article reveals the theoretical and methodological principles of forming an enterprise's investment strategy in the context of crisis challenges of the modern economy. It is substantiated that an effective investment strategy is not only a tool for ensuring financial stability, but also acts as a key factor in activating innovation and security potential and forming long-term competitive advantages. It is shown that the process of strategic investment requires close interaction with the general corporate strategy of the enterprise, the risk management system and mechanisms for adapting to dynamic changes in the external environment. Particular attention is paid to the analysis of internal and external factors that determine the choice of strategic decisions in the field of investment. Internal factors include financial condition, personnel and management potential, the level of innovation and technological readiness. External determinants are market conditions, regulatory and legal field, macroeconomic situation and geopolitical risks, which largely determine the scale and directions of investment activity of enterprises. It is proved that the formation of an investment strategy in crisis conditions should be based on the principles of flexibility, stability, orientation towards innovative development and taking into account scenario forecasts. This approach allows not only to minimize risks and adapt to challenges, but also to ensure the safe development of the enterprise, increase its resistance to shocks and the ability to recover after crisis shocks. The results of the study can be used by scientists for the further development of the theory of strategic investment, as well as by managers and practitioners to substantiate management decisions aimed at increasing the efficiency of investment activities and building a system of sustainable development of enterprises in conditions of uncertainty.