Improving the sustainable development of publishing enterprises with the use of digital tools

Abstract

This article is devoted to the study of improving the sustainable development of a publishing enterprise using digital tools. The concepts, features, and goals of sustainable development are considered. The main components of sustainable development are determined, which include: economic efficiency; environmental sustainability; social responsibility. It is considered how digitalization affects the achievement of the goals of sustainable development of publishing enterprises. The article analyzes current trends in the development of the publishing industry and analyzes the impact of the main trends of digitalization on the components of sustainable development. A systematic analysis of the conceptual principles of managing the sustainable development of enterprises in the context of the digitalization of the economy demonstrates that digitalization has long ceased to be a purely technological process. It creates a new socio-economic context in which enterprises are forced to reassess their efficiency, interaction with the market, and the environmental and social consequences of their activities. Digital technologies open up opportunities not only for automating operations, but also for integrating information from different areas of activity, which ensures more informed strategic decision-making and forecasting of future risks. Digital tools have an impact on market research, sales planning, cost optimization, increasing competitiveness, saving time and financial efficiency. Digital transformation has a multifaceted impact on the sustainable development of publishing enterprises, mainly contributing to environmental, economic and social sustainability. The active implementation of digital technologies, which radically change the ways of creating, distributing and consuming information products, is one of the key factors in the transformation of publishing, causing a rethinking of its economic model, organizational processes and cultural role.