Application of Administrative and Communicative Management Approaches in Making Managerial Decisions on the Optimization and Security of Marketing Management in the Transport Market under Martial Law

Abstract

Abstract: The article examines the current trends in the development of administrative and communicative management under the conditions of wartime economic instability in Ukraine. The specifics of managerial processes at the enterprise ZVPP “Region-2001” are analyzed, particularly the mechanisms of decision-making under conditions of heightened uncertainty. It is established that the effectiveness of management in modern crisis conditions largely depends on the flexibility of administrative structures, the speed of communication processes, and the ability of managers to adapt their management styles to changes in the external environment. Special attention is given to the introduction of digital technologies into communication processes, the development of remote management formats, and the strengthening of managerial leadership and team-based competencies. The research results may be used to improve management systems of enterprises operating under conditions of wartime and economic instability. The integration of administrative and communicative management at ZVPP “Region-2001” ensures the effectiveness of managerial decisions, enhances organizational adaptability, builds trust among personnel, and contributes to the stable functioning of the enterprise in the context of regional risks and economic turbulence. The purpose of the study is to identify and analyze modern trends in the development of administrative and communicative management, determine their impact on the effectiveness of managerial decision-making during wartime instability, and develop recommendations for improving management efficiency at the enterprise LLC “Region-2001.” The research methodology used in this study includes: analytical method, for summarizing scientific sources and theoretical approaches to the essence of administrative and communicative management; comparative analysis, for assessing changes in management under the influence of wartime factors; system approach, for considering managerial processes as an interconnected and unified system.