Paradigmal foundations of the concept of “entrepreneurship development” in the conditions of the digital economy

Abstract

Abstract: The article examines the theoretical and methodological foundations of enterprise development in the digital economy and outlines the key factors that transform approaches to the functioning of business entities. It is demonstrated that the current stage of national and global economic development is characterized by the intensive introduction of digital technologies that reshape organizational structures, management models, and strategic priorities of enterprises. Scientific approaches to defining the concept of “enterprise development” are summarized, and the evolution of its interpretation in the works of domestic scholars is traced, which made it possible to specify its role within the system of economic categories. It is emphasized that enterprise development represents a multidimensional process that integrates quantitative changes, qualitative improvement, technological modernization, and digital transformation aimed at strengthening innovative potential, enhancing management efficiency, and reinforcing business competitiveness. The contribution of modern researchers who study enterprise development in a digital environment is analyzed, particularly in the areas of strategic management, digital maturity, business model transformation, and modernization of managerial processes. It is substantiated that digital technologies expand business opportunities by enabling activity optimization, cost reduction, automation of operations, acceleration of communication, market expansion, and improved adaptability to dynamic conditions. At the same time, digital transformation requires the development of digital competencies among personnel, the formation of a modern organizational culture, and investment in digital infrastructure. The study proposes interpreting enterprise development through a system of four interconnected positions: as a process of change that reflects the enterprise’s response to external transformations; as a process of growth based on the accumulation of resources and capacity building; as a process of improvement aimed at increasing efficiency and productivity; and as a process of digital transformation that forms a new trajectory of innovative enterprise development in the digital economy. Keywords: enterprise development, digitalization, digital economy, digital transformation, innovation, competitiveness, development management, development strategy, development.