Transformation of management models for hotel and restaurant businesses in Ukraine

Abstract

Abstract: The article explores the transformation of management models in hotel and restaurant enterprises under the current economic conditions, marked by instability, crises, and a highly dynamic external environment. Particular attention is paid to the influence of such factors as the COVID-19 pandemic, the full-scale war in Ukraine, the digitalization of business processes, and changes in consumer expectations. The study outlines the theoretical and methodological foundations of management in the HoReCa sector, characterizes classical and modern approaches to management, and highlights their advantages and limitations in conditions of uncertainty. The paper analyzes flexible, client-oriented, decentralized, and digital models of management that are actively being implemented in hotel and restaurant enterprises. Special focus is placed on modern IT solutions – CRM, ERP, and PMS systems, mobile applications, online booking tools, and service automation technologies. The article presents practical examples of successful adaptation by Ukrainian businesses, particularly in Odesa, Lviv, and Kyiv. Key barriers to transformation are identified, including lack of financial resources, human capital shortages, and limited access to advanced technologies. Based on the analysis, the study formulates recommendations aimed at improving the efficiency of managing HoReCa enterprises during crises and in the context of post-war recovery. The findings have practical relevance for managers, analysts, investors, and hospitality industry stakeholders interested in implementing innovative management models. Keywords: management transformation, management model, hotel and restaurant business, HoReCa, digitalization, flexible management, CRM systems, PMS.