Managing the competitive advantages of an enterprise in the context of digital transformation based on information technology and system integration

Abstract

The relevance of the study is due to the growing need of enterprises to adapt competitive advantage management to the conditions of digital transformation, global uncertainty and intensive technological development. The purpose of the study is the theoretical and practical justification of approaches to the formation and management of competitive advantages based on the integration of digital technologies, information systems and strategic planning. The methodological tools include a systematic analysis of digital models, comparative analysis, structural and functional modeling, and data analysis methods. The results of the study showed that digital transformation is not limited to the modernization of individual processes, but requires the integration of information technologies into the overall business strategy of the enterprise. Particular attention is paid to the role of Big Data as a source of strategic information that can strengthen decision-making and ensure flexibility in responding to external challenges. It is proven that the system integration of IT infrastructure allows you to create a single functional space that ensures efficiency, transparency and flexibility of management. An improved model of system integration in the digital environment of an enterprise is proposed, including the element of «strategy» as a key component of transformational process management. The conclusions of the study indicate that effective management of competitive advantages in the digital economy is possible only with a holistic approach that combines IT solutions, system integration, data analytics and strategic orientation. Expanding the D-BEST model with a strategic element allows you to form a logical connection between digital initiatives and business goals, ensure adaptability to external changes and maintain the competitiveness of the enterprise in dynamic markets. The practical significance of the results lies in the formation of a structured framework for digital transformation, suitable for implementation in small, medium and large businesses.