Formation of innovation and investment potential in the system of strategic management of enterprise development

Abstract

The article explores the formation of the innovation and investment potential of an enterprise as a key component of the strategic management system for its development. The relevance of the topic is driven by the growing role of innovation and effective investment in enhancing enterprise competitiveness under conditions of a dynamic external environment and ongoing transformations in the national economy. The purpose of the study is to substantiate theoretical and methodological approaches to the formation of innovation and investment potential of enterprises and to determine the mechanisms for its integration into the system of strategic enterprise development management. The methodological basis of the study includes general scientific and special methods: analysis and synthesis — to identify the relationship between the innovation and investment components of potential; logical-structural analysis — to reveal the internal structure of the potential; economic and statistical methods — to assess the current state of innovation and investment support in enterprises; expert evaluation and modeling — to develop a model for integrating innovation and investment potential into the strategic goals of enterprise development. The results of the study made it possible to: clarify the content of the concept of "innovation and investment potential of the enterprise" as a systemic category; propose a structural-functional model for the formation of innovation and investment potential in the context of strategic enterprise development management; identify the main barriers to the effective use of this potential, including institutional instability, limited access to investment resources, and insufficient technological readiness for innovation; and formulate practical recommendations for adapting the strategic management system to the needs of innovation and investment potential development. In the conclusions, it is substantiated that the effective formation and utilization of innovation and investment potential should become a priority area of strategic enterprise management under conditions of digitalization, intensifying global competition, and challenges of sustainable development.