Innovative management strategies for the development of green energy in the context of sustainable growth

Abstract

Innovative management strategies for developing green energy in the context of sustainable growth are investigated. The study's relevance is due to the need to optimize management approaches to expand the share of renewable energy, increase the investment attractiveness of the industry, and ensure its stable development in the context of energy transformation. The purpose of the article is to develop innovative management strategies for the development of green energy aimed at increasing the efficiency of using renewable energy sources, minimizing environmental risks, and ensuring energy independence. Methods. To achieve the goal, the method of structural and functional analysis was used to assess the role of management strategies, the method of comparative analysis to determine modern trends and approaches to the development of green energy, as well as the method of problem-target analysis to identify key barriers and develop recommendations for overcoming them.

Results. It was found that the main problems are regulatory instability, high investment costs, technical difficulties in integrating energy from renewable sources (RES) into traditional energy systems, and insufficient level of public support. It is proven that the introduction of stable auction mechanisms, flexible tariff policy, public-private partnership mechanisms, and the development of the green bond market contribute to attracting investment and expanding the share of renewable energy.

The study's results allow for the formation of effective management strategies focused on reducing financial risks, developing energy storage technologies, and integrating smart grids and automated management systems.

Conclusions. It was established that the effectiveness of the implementation of renewable energy sources depends on a comprehensive combination of regulatory, financial, and technological mechanisms. Prospects for further research include assessing the effectiveness of the latest financial instruments, developing models for optimizing energy resource management, and analyzing the integration of digital technologies into RES management systems.