Development of human resources potential of agricultural enterprises in the digital economy

Abstract

The role of human resources in the formation of the digital economy of the agricultural complex is becoming more significant; digital technological processes are not only the scientific and technical basis for the modernization of agricultural production but also the basis for continuous self-improvement and expansion of workers' knowledge. The formation of digital infrastructure makes it possible to transform data into a source for economic growth and adaptively use the organizational dynamism of labor resources. Modern agricultural enterprises operate in a digital economy, which significantly changes the requirements for the professional competencies of employees. The use of digital technologies in agricultural production requires new approaches to developing human resources, including digital education, introducing innovative methods of personnel management, and adapting employees to changing market conditions. Effective development of employees in agricultural enterprises improves skills, promotes involvement, promotes adaptation, and leads to improved productivity. Using digital resources and knowledge in agriculture contributes to increased productivity, competitiveness of enterprises, and sustainable development of the industry. Digitalization of agriculture requires significant investments in human resources, including retraining of existing personnel to meet the needs of new technologies. Developing the human resources potential of agricultural enterprises in the digital economy is a key factor in their competitiveness. The development of the digital economy poses several challenges for agricultural enterprises, including the shortage of qualified personnel and the need to adapt personnel to rapid technological changes. In contrast, developing human resources potential in agricultural enterprises within the digital economy framework involves using digital technologies to improve personnel management, investment in digital literacy, and implementing innovative strategies. An effective human resources policy will increase employee productivity and the sustainable development of the entire agricultural sector.