Security of innovative marketing activities in the management of transport enterprises

Abstract

The article examines the security of innovative marketing activities in the management of transport enterprises. The main risks associated with information protection, competitiveness and the influence of modern economic conditions are described. It is determined that the risks of marketing security of transport enterprises are multifaceted and include factors related to competition, reputational threats, changes in legislation and technical innovations. Such threats require constant monitoring and adjustment of strategies to support business stability.

The article establishes key aspects of economic, information and technological security: Economic security of transport enterprises in ensuring financial stability through the effective use of resources and cost management. Strategies for diversifying income and optimizing investment processes are also important; Information security covers the protection of customer data, internal documents and communications from leaks or malicious attacks, which is especially important in the era of digitalization; Technological security requires ensuring the uninterrupted operation of technical systems and infrastructure of the enterprise, as well as the ability to quickly adapt to new technologies.

The article presents innovative approaches to managing marketing risk. Practical recommendations are offered for the implementation of innovative approaches to ensuring marketing security. The goal is to analyze the security problems of innovative marketing activities in transport enterprises and develop recommendations for improving management efficiency in the face of modern challenges. Research methods: for studying scientific works on marketing security and innovative management - an analytical method; a systematic approach is used to assess the relationship between security aspects and their impact on the activities of enterprises; case studies - analysis of practical examples of implementing innovative technologies in transport enterprises.