Conceptual Foundations of Enterprise Investment Decision-Making Management Under Economic Uncertainty

Abstract

The purpose of the article is to develop the conceptual foundations for managing enterprise investment decisions under conditions of economic uncertainty and to substantiate their role in ensuring the restorative development of enterprises. The subject of the study comprises theoretical, methodological, and applied aspects of investment decision management under an unstable economic environment.

The methodological basis of the research includes methods of scientific generalization, systematization, structural and comparative analysis, graphical modeling, as well as an analytical approach to assessing trends in investment and innovation activities.

The study systematizes scientific approaches to investment decision management and identifies the trends in their transformation under the influence of increasing economic uncertainty. The dynamics of capital investments, expenditures on innovation activities, and the volume of innovative products sold in Ukraine were analyzed, which made it possible to identify trends in the recovery of investment activity, the strengthening of technological modernization, and the increasing efficiency of innovation and investment processes. A matrix of the impact of economic uncertainty on enterprise investment decisions was developed, the principles of building an investment decision management system were substantiated, and a conceptual model of enterprise investment decision management under conditions of economic uncertainty was proposed. The model integrates analytical, managerial, and instrumental blocks and is aimed at ensuring the financial stability and restorative development of enterprises.

The practical significance of the obtained results lies in the possibility of applying the proposed provisions in the formation of investment policy, improvement of risk management systems, and substantiation of investment decisions. It has been established that ensuring the effectiveness of investment activities requires the integration of risk-oriented, digital, information-analytical, and adaptive approaches, which creates the prerequisites for strengthening financial stability and promoting the restorative development of enterprises.