Intellectualization of management processes in the IT sector of the creative economy

Abstract

Abstract: The purpose of the article is to summarize theoretical and methodological approaches to the study and analysis of practical features of the process of intellectualization of management of creative industries in Ukraine in the context of digital transformation of the economy and expansion of artificial intelligence technologies. The methodological basis of the study consists of general scientific and special methods of cognition, in particular, analysis and synthesis, a systematic and structural-functional approach, comparative analysis, generalization, and the case study method. The information base consists of analytical reports, statistical data, research results from foreign and domestic experts, as well as practical cases from leading Ukrainian IT and digital companies. Elements of economic and mathematical modeling were used to form a conceptual model of management intellectualization. The study revealed key trends in the implementation of intelligent technologies in management processes, including the active use of artificial intelligence, big data analytics, cloud services, and dashboards to support management decisions. It has been proven that the intellectualization of management contributes to increasing the speed and quality of decision-making, optimizing the use of resources, and increasing the operational flexibility and innovative potential of enterprises. At the same time, the main barriers to the implementation of intelligent solutions have been identified, including a shortage of qualified personnel, limited financial resources, an insufficient level of digital culture, and institutional constraints. A systemic model of the interdependence of digital technologies, human capital, and business results has been proposed. It is concluded that the intellectualization of management processes is a key factor in the innovative development of the IT sector of the creative economy. The practical implementation of intelligent management solutions creates the conditions for increasing the competitiveness of enterprises and adapting to the dynamic conditions of the digital economy. The results obtained can be used in the process of developing digital transformation strategies and improving enterprise management systems.