The role of digital innovations in ensuring the sustainability and transformative capacity of enterprises in Ukraine

Abstract

Contemporary economic realities, characterized by rapid technological advancement, intensifying global challenges, and political instability, necessitate businesses to adapt to changing conditions and manage risks effectively. Consequently, it becomes necessary to define the role of digital innovations in ensuring the resilience and transformative capacity of enterprises.

Purpose. The aim of this article is to investigate the role of digital innovations in creating sustainable business models and transformative capacity of enterprises in Ukraine, as well as to identify the key challenges and barriers hindering their effective implementation.

Methods. In the course of the research, a number of scientific methods were used: theoretical generalization and grouping (to characterize the basic elements of the digital economy, as well as to define the content of the stages of implementing digital innovations by enterprises); formalization, analysis, and synthesis (to construct a diagram of the number of enterprises that have access to the Internet and the share of enterprises that use fixed Internet access); logical generalization of results (formulation of conclusions).

Results. The scientific article reveals the role of digital innovations in ensuring the resilience and transformative capacity of enterprises. The impact of digital innovations on economic indicators of industrial production development is considered. The main elements of the digital economy are defined (Blockchain, Internet of Things (IoT), Industrial Internet of Things (IIoT), Big data, digital platform, cyber-physical system (CPS), smart factory, machine learning, digital development and simulation). A comparative analysis of the definition of the concept of digital innovations in terms of process and result is conducted. A classification of digital innovations is presented (innovations of digital products, innovations of digital processes, innovations of digital organization, and innovations of a digital business model). The stages of implementation of digital innovations by enterprises are determined. The impact of innovative digital products on creating new value for customers and improving the dynamic capabilities of enterprises is revealed. Effective use of digital resources in combination with the development of human capital, a strong corporate culture, and external partnerships allows organizations to operate successfully in an unstable environment. The factors of competitiveness of enterprises in relation to digital innovations in ensuring the resilience and transformative capacity of enterprises are substantiated.

Conclusions. The implementation of cutting-edge digital technologies such as cloud computing, artificial intelligence, big data analytics, and the Internet of Things enables businesses to manage resources more efficiently, optimize business processes, and improve communication with customers. The adoption of digital innovations fosters enterprise growth in conditions of instability, enhances their adaptability, and allows the development of new strategies that align with global trends and the local needs of the Ukrainian market.