Conceptual features of the investment strategy of agricultural enterprises

Abstract

Abstract. In modern economic conditions, many enterprises are faced with the problem of survival, and only then - how to approach further development with minimal losses and maximum opportunities, when there is an opportunity to realize the accumulated competitive advantages. The basis of the problem of survival is the choice of the most optimal investment strategy, which is an effective tool of strategic management. The purpose of the article is to study the conceptual features of the investment strategy of agricultural enterprises and develop mechanisms for the most economically feasible and effective tools for its formation. The research methods include general scientific methods of abstraction, analysis and synthesis. In order to achieve the research objectives, the dialectical method of scientific knowledge was applied in the work. The abstract-logical method of theoretical and factual generalizations was used to formulate conclusions and proposals. The information base of the study was the scientific works of Ukrainian scientists on the topic under consideration, the results of the authors' own research, etc. The results of the study revealed that it is relevant today to deepen the scientific understanding of the modern practice of forming an investment strategy for agricultural enterprises based on specific measures of adaptation to market instability and high operational risks in the industry. A flexible and adaptive structure of the investment strategy for agricultural enterprises has been developed, which can be quickly adjusted to achieve results based on available resources and opportunities. Tools for forming an investment strategy for agricultural enterprises have been proposed, depending on the aggressiveness and volatility of the external environment and market conditions. A conceptual basis for the investment strategy for agricultural enterprises has been developed. Conclusions. Choosing the right investment strategy is one of the key factors for successful investment in agricultural enterprises. The process of developing an investment strategy for agricultural enterprises should be based on an analysis of the considered approaches and the current economic situation. Different strategies offer investors a wide range of opportunities, taking into account their financial goals, risk level and time frame.