Assessment of investment attractiveness of transport enterprises: financial and innovation aspects

Abstract

Abstract. The purpose of this article is to provide a scientific justification and practical application of a comprehensive approach to assessing the attractiveness of transport business entities from the perspective of financial capabilities and the level of innovative development. To achieve this goal, a set of well-known scientific methods was applied in the course of the study. The method of financial and economic analysis was used to assess the current condition and performance of transport enterprises. The comparative method was employed to compare the values of financial and innovation indicators among the enterprises under study. The methods of generalization and systematization were applied to organize the results of the analysis and to form an integrated system of indicators for assessing investment attractiveness. Results. It has been established that satisfactory financial performance is not always accompanied by an adequate level of innovative activity, whereas systematic renewal of the technical and technological base, the implementation of digital solutions, and personnel development significantly strengthen an enterprise’s position in terms of capital attraction. It is proved that the combination of financial stability and innovative orientation forms more sustainable competitive advantages in the medium- and long-term perspective. Conclusions. The study concludes that the application of an integrated approach is advisable, as it provides more objective analytical results and can be used in managerial decision-making and investment justification. Further research should focus on improving methods for weighting and harmonizing indicators and on accounting for sector-specific risks.