Formation of a Manager's Business Image in the System of Organizational Behavior and Corporate Ethics

Abstract

The article examines the process of forming a manager's business image in the context of organizational behavior and corporate ethics as an integrated management category. The purpose of the study is to theoretically substantiate the relationship between the functional competencies of a manager, models of organizational behavior and ethical mandates of a manager in the formation of a sustainable business image. The methodological basis of the study is the methods of system analysis, structural-functional approach, logical generalization, as well as comparative analysis of models of organizational behavior and managerial roles of the manager. The research process used an interdisciplinary approach that combines the provisions of management, organizational psychology and business ethics. The results of the study consist in determining the key functional competencies of the manager, which directly affect the formation of his business image, establishing the relationship between the dominant models of organizational behavior and the perception of managerial authority, as well as in identifying ethical mandates as tools for building trust in the organization. It is proven that the business image of a manager is formed not only through professional achievements, but also through consistent ethical behavior, self-control and compliance with the norms of corporate ethics. The findings confirm that an effective business image of a manager is the result of the integration of competence, ethical compliance and behavioral consistency, which ensures the legitimacy of managerial influence and contributes to the formation of trust and stability of the organizational system. The importance of corporate culture as an institutional environment that mediates the transmission of managerial values and norms of behavior of a manager in the team is outlined. It is emphasized that systemic consistency between the professional competencies of a manager and ethical standards of management is a critical factor in long-term organizational stability. It is shown that the business image of a manager acts not only as a tool for personal positioning, but also as a mechanism for regulating socio-psychological processes within the organization.